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Store Planning Services from Professional Shopfitters

The layout and flow of your retail outlet is a key factor in ensuring a successful business. How and where you position your products and how your customers are guided through the store, can help maximise sales.



The first challenge is getting customers into the shop. An interesting and attractive window display is vital in catching people’s eyes. Once they have become interested, another interesting display in the shop entrance is key to ensuring they step right inside and continue to browse.

Once customers are inside the shop, aisles and pathways should guide them and lead them to different areas of the store. Clear signage and the use of colour-coding could also be used in harmony with pathways to assist customers in finding their desired products.

The use of eye-catching displays inside the shop is also crucial to help maintain a customer’s level of interest and maximise their time in store. Highlighting key items on shelving or on display points at intervals along pathways can grab customers’ attention and allows them to further appreciate the range of items on sale.

Designing the layout of a retail outlet is an important task but can be a real challenge. Professional shopfitters Kerf Interiors have vast experience in designing layouts and offer a planning and design service to customers to ensure the best store layout is created for you.

For more information or to take advantage of our store planning and design service, please contact us on 01924 666929.

Click Case Studies to see examples of our work.


October 2012