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Colourful Store Designs from UK Shopfitters

The look and feel of your shop is a key factor when it comes to attracting customers inside and influencing their purchases. A well thought out decorative scheme can have a real impact on consumer’s shopping behaviour.



Professional shopfitters Kerf interiors have been helping retailers design their premises for many years. In addition to structural work, they also provide decorating services and can suggest colour schemes that would work well in your retail environment.

When deciding on a colour scheme for your store, there are a number of things that should be considered.

First of all, you need to think about the ambience that you want to create in store. The characteristics of your target audience and the products you sell will determine the type of environment you need to create whether it’s vibrant and lively or calming and relaxing.

Secondly, consider your corporate colours. It is important to reinforce your brand in-store and include elements of your company’s colours throughout.

Thirdly, consider your lighting. Is there much natural light or is ceiling lighting the main source. Colours can look very different against different light sources so this may determine your final choices.

Lastly, think about how you could use colour to distinguish between different areas within your store and to highlight specific products. Bold splashes of contrasting colours in defined areas are ideal to grab customers’ attention.

If you would like help and advice on colour schemes for your retail outlet, please contact interiors fit-out specialists Kerf Interiors on 01924 666929.

Click Case Studies to see examples of our work.


October 2012